busy street with shoppers passing by

Go Global.

Indie Global Strategies is a NYC-based consultancy offering fractional general management, commercial and marketing leadership to beauty and wellness brands.

With proven expertise in brand management, international expansion, global marketing strategy and execution, we strive to be a partner to founders, leadership teams and investors in propelling brands’ global growth.

Services


Strategy

Understanding your short and long-term business objectives, we work with you to develop a blueprint for your future growth. Based on 20+ years of successful brand building, we guide your organization to prepare for entry into new markets – from mapping opportunities and evaluating internal readiness to operational considerations and launch marketing strategy.

Market Development

Whether you’re just starting to think about international expansion or are already in talks with retailers, we can help you conduct outreach to target retail partners, evaluate opportunities and negotiate terms, laying the foundation for the best possible start.

Implementation

The heart of what we do - holistic general management, working across functions to execute with excellence. This may include ongoing management of your retail partnerships, oversight of marketing, operations and creative teams, or establishing and managing internal processes for optimal productivity in daily execution to drive revenue and grow brand awareness.

map of the world with the US and China as market leaders for beauty & personal care market by revenue

Global Beauty & Personal Care Market by Revenue

Source: Statista 2023

The Global Opportunity

Global beauty market retail sales

$430B

Premium beauty global CAGR through 2027

+8%

e-Commerce global CAGR through 2027

+12%

signs pointing to worldwide major cities starting with paris and ending with tokyo

Brand Experience

summer fridays logo
necessaire logo
estee lauder logo
bobbi brown logo
glamglow logo
jouer logo

Let’s talk

We love to talk shop. If global expansion is on your mind, or if you need help navigating the retail landscape, let’s connect.