Who We Are

Karen Hayes, Founder

Client engagements are led by founder Karen Hayes. With 25 years of experience spanning marketing, commercial development and communication strategy, Karen has staked her career on growing independent brands, partnering with founders to realize a brand’s potential and to expand reach to global audiences.

She brings to bear extensive international experience, successfully leading and growing brands globally – across the Americas and in the UK, EMEA, Asia-Pacific and Australia/NZ for brands including Summer Fridays, Nécessaire, Bobbi Brown and GLAMGLOW, among others.

Over the span of her career she has created numerous award-winning campaigns and product launches in the beauty, consumer goods and technology industries. She also has considerable experience in post-acquisition beauty brand integrations within strategics.

Karen earned her Bachelor’s degree from The University of California at San Diego and her MBA from The Wharton School. She is a member of CEW and the Independent Beauty Association.